Originally Posted by patentcad

For the company. I was talking to a riding pal of ours who is the local Sidi rep, and he says the ever escalating price of Sidi shoes (my favorite) has gotten so stupid (the top of the line shoes are now $550 in the U.S.) that the U.S. distributor is afraid it's going to cost them sales. So is he. Apparently Sidi bought Euros @ $1.55 or something as a hedge months ago. Bad move, the Euro is much weaker now.

F'em. I love Sidis, but they are too friggin pricey now. I have three pairs. I'd probably still buy them by stalking PBK and other places for deals, but most bike weenies simply waltz into the LBS and ask 'how much are these?' When they hear '$549' hopefully they'll buy something else and Sidi will BTFO (Back the F Off) on their stupid prices. You will never convince me these guys can't make money selling those $549 shoes for $399 or less. Give me a break.