My coach just kicks my ass up every climb, and around every cross course, and then she tells me... "good job".

BTW, I do three morning rides week at 4:30 before work (I show up to work in my kit), so I don't want to hear the "I don't have time" speech. If you don't have time to train; you're wasting time, and money racing (the only reason you would need a coach).