Originally Posted by
Rob P.
For price point this is OK but the MSRP for this frameset is somewhere in the neighborhood of $3K. And, since the frame / fork weighs about 3 lbs and are all carbon, it cries out for carbon components. I believe that the internals for Rival and Force are the same. However, Rival is all alum with some steel. Force is carbon & alum with some steel.
Oh man, I can't believe that I'm seriously considering spending more money just for asthetics. I KNEW IT! I'm doomed.

Go SRAM Rival.
You have a valid argument, but you contradict yourself by wanting to use your old wheels. Just get Rival and a set of good wheels and you'll be golden