It's weird that the photo is flipped but that doesn't make it a scam... just a flipped photo.

If everything that's on it is in good shape and of decent quality it might be an OK deal. It depends on what the components are. It looks like you'd need to buy brake levers, brakes and shifters + all the cabling. That's a good chunk of $$ depending on how you go, but it's not necessarily a bad deal at first sight, imo.