Dave Moulton - For the sans-serif font fanatic.
Mario Confente - For the folks who like card suits, but want more then a Colnago.
Bruce Gordon - For the fellow who likes drilled lugs.
Richard Sachs - For Newvex lovers.
Rock Lobster - For the fellow who wants his road bike to look like a mountain bike.
Ben Serrota - Because pronouncing his last name is cool.
Peter Weigle - For people who use framesaver.
Bryan Baylis - Replicas R Us.
Jim Redcay - For the understated rider.
Sir Edward Litton - The Notorious Phantom. Oh, wait, that's a different Litton.
Waterford - If you want a lugged 2009 Schwinn.
Rivendell - Shut up.

Tom Kellogg - Personally, my favorite of the lot.

-Kurt