Apparently art school didn't offer any classes in welding.

And here's a good quote, about their "mountain bikish bike" (gawd):

The All American urban youth culture has matured and gone from back alley to high street. Biomega Street is the Scandinavian take on US-style bad boy culture. These Street bikes will take any grind & curb stones the city asphalt has to

Sweet they got their dorm room buddy who majored in marketing to write the copy! So hip and witty.