Now, where do I start? My passion for bagging the crap out of bullsh1t like this has no bounds. 'Props to Marc Newson'? Are you on drugs? His the most over-rated ****** just short of Philippe Starck.
These fuçkers give Industrial Design a bad name. It's embarrassing. I'M EMBARRASSED. I'm embarrassed because I'm an Industrial Designer and I hate that the public have to put up with mediocre **** like this. Companies are buying into their self-promotion of poorly designed, minimalist 'designer' crap that his little or no social or cultural relevance, let alone any FUNCTIONAL characteristics.

Granted, the Puma bike is not as bad as the Biomega vomit. That designer bullsh1t takes the cake, just one rung above the Audi, Mercedes and Porsche bikes.

Actually, I think the name 'Biomega' is derrived from that Z shaped frame of theirs.....'bio' meaning 'life' and 'mega', meaning the degree of scrotal pain experienced during dismounts for anyone under 6ft 2ins.

And who said irony is a dead scene?