It only looks that way. The white background paper is, as he told me, something one can get (or order if it's not in stock) at your local camera shop. I think I paid about $50 for a 9' wide roll. They come in various colors. Then mount it on a rod like Ray did and attach it to something like a shelving unit so you can roll it up when you're not using it. You'll also need lighting. Ray told me he used a couple of 500 watt work lamps (the kind on the tripod), which you can find at Home Depot for maybe $40 apiece. He also made a simple strut to keep the bike upright when taking pictures. That's basically it.