Now that I am fixated on it...

Velo Orange sells it for $135.00
But the rain cover is $11.00
and the spanner is $12.00
So, after the shipping I would have still spent more online. (granted... if it wasn't included in the box I would not have purchased the cover and spanner separately... it's just a nice perk)

I think my LBS gave me a really competitive price. I have seen other bike shops (there are countless in Chicago) with $200+ on their saddles.