Citoyen du Monde

Your proposed pronunciation of Guerciotti is not correct. Paolo Guerciotti, who I have helped out before, and his whole family can confirm this. They all pronounce the "U" and the "E" separately, never as one syllable. To most anglophone ears the separation in the syllables is either not perceptible or just barely, but to an Italian it is clearly evident.

You are correct that the Florentine street pronunciation varies somewhat when it comes to hard sounds, however I would think it more correct to say that the emphasis simply moves further back in the mouth, from the front of the mouth Italian pronunciation to a more guttural back of the mouth pronunciation. The "CH" however never becomes a soft C like CH in English.

Lastly, Veneto (I speak it daily with my 98-year-old Venetian mother-in-law) is not a different pronunciation but rather different words. Nobody from the Veneto will pronounce a written word differently than somebody speaking standard Italian. They will however readily transliterate into Veneto.

Wulf

Maillard is My-yard
Guerciotti ive always thought was Ger chett-y

elcraft

Mi dispiace! I guess I stand corrected! I admit that my particular pronunciation may be tainted by my Roman experience. I do recall that Wikipedia suggested that Veneto might be considered as a separate language. I remember having considerable difficulty understanding people in Venice, Padua, and Vincenza. They understood my Roman tainted accent effortlessly.
I felt better about my difficulties in Vincenza,when my Rome based sculpture professor, Paolo Carosone, also had difficulty with the same speaker. We were at a roadside "bar" and noticed a Campagnolo corkscrew at the bar. Since we had seen the Factory sign from the Autostrada, he had been keen to see an example of their workmanship– he was not a cyclist nor ( surprisingly) knowledgeable about Campagnolo. I had explained their use of investment casting and forging when a gentleman at the bar piped up that he was a worker at the factory. Our attempt at conversation was awkward at best.

thinktubes 

Giant = Gee-ant-tee

noglider 

I think we haven't discussed Gazelle. I heard a Dutch person pronounce it kha-ZEL-la, with the "kh" being the throat-clearing sound.

non-fixie 

Pretty close. Although you can safely assume that the Dutch pronunciation is trivial. They got the word from the French, whom in turn picked it up from the Arabs in north Africa in 13th or 14th century. The origin seems to be the Arabic ghâzal. No idea how to pronounce that correctly, so I'll stick with Kha-ZEL-luh for the time being.

wscii

Old thread, but I stumbled across a video of the corporate founder on youtube. Look for 2013 interview with Micki Kozuschek.
He gives the origin of the name and clearly pronounces it LEH-ZINE.

I'll have to retrain myself.

crank_addict

Perhaps elcraft is half way correct but in reference different name?

I know of two separate Marchetti family's in that they pronounce differently. Same spelling as the bike machinery maker.

Anyways, one family uses a hard 'c' unlike the other, whom described it depends on what territory the family lineage is from. Lol

madpogue 

In this area, Kollath is a somewhat common family name. I reckon they're probably all descended from related families, going back to "settlement" days. But many of the modern-day families have never met, and of those I've known, I've heard three different pronunciations. There are others; come to think, I can think of three pronunciations of Mueller.

BTW, it's spelled "H-U-F-F-Y", but it's pronounced "POS".

"It's spelt Throat-warbler-mangrove, but it's pronounced Luxury-Yacht....."

stardognine

I don't know any Italian to speak, but I sure can say & eat lasagna. 😁🍕 Or pizza, which my phone suggested as a smiley. 😋
One of my favorites is Bottechia. Pronounced bo tek ee ya, not bot ah chee ya, lol. 😁

vintagerando

Frejus?

I think its "Frae-juice", but I have heard several different versions.

SteelThisBike

Bianchi -- "But yours are not that pretty green" <---what I hear, then they mispronounce it Bee-Yan-Chee.

Campy -- Campy Yo Yo (just to mess with my Italian business partner.

Dura Ace -- How much? -- does the tech trickle down to 105?

P!N20

Giacomo 1 

Now that I am the proud owner of one,

Pogliaghi - pole-ya ge

Took me awhile to get the spelling right without having to look it up every time!

crank_addict

ciao

Chesini (kay - see - nee)

Gipiemme (G-P-M) (gee - pee - em)

Giacomo 1 

Ouch. Gonna be some dead grass alongside that stretch of road!

P!N20

Phil_gretz

Two of the three are Indian, so not English...

noglider 

Exactly my point, and McDonald is Irish.

jjames1452 

I thought Tange was pronounced Tanj.
The LBS corrected me to Tan jay or Tan gay. Or something like that.

What about CIOCC?
I have always pronounced it like Church, with an "io" in the middle?

Who knows......I mumble and drool over C&V bikes and cool parts anyway so no one can really tell what I say.

Cyclist0108

Campagnolo -- Crampy (Campy sounds too campy).
Gipiemme -- Gimpy
SRAM -- unpronounceable. Especially their brakes.
Pedal Issi -- (can it possibly get more pompous?) -- contracts to Pissy
Fi'z:&%k -- Sheeeeeet

aliensporebomb

For Serotta I always thought for year it was "Sir Oh Tah" but I later came to find out it's "Sir Ott Ah". But the best thing I could do is call their phone number and listen to how they pronounced it and it is "Sir Ott Ah".

79pmooney

The Huffy Throw is an event in track and field (that also improves your diction).

Mafac - unpronounceable but the acoustic equivalent to guitar feebcack

Polaris OBark

Dura-Ace - "Home Equity Loan"
Ultegra - "ATM"
105 - "Ten-Five" (not to be confused with Five-Ten shoes)
Campagnolo - "Crampy"
Bianchi - "Eduardo"
Huffy - "Dumpster Dive"
SRAM - "SCAM"
NX - "Huffy"

madpogue 

Is there a Huffy Catch?