How do YOU pronounce...
07-01-23, 11:37 AM
#126
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I think @AdventureManCO Caught one, caught a bad case!
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07-01-23, 12:13 PM
#127
Strong Walker
Your proposed pronunciation of Guerciotti is not correct. Paolo Guerciotti, who I have helped out before, and his whole family can confirm this. They all pronounce the "U" and the "E" separately, never as one syllable. To most anglophone ears the separation in the syllables is either not perceptible or just barely, but to an Italian it is clearly evident.
You are correct that the Florentine street pronunciation varies somewhat when it comes to hard sounds, however I would think it more correct to say that the emphasis simply moves further back in the mouth, from the front of the mouth Italian pronunciation to a more guttural back of the mouth pronunciation. The "CH" however never becomes a soft C like CH in English.
Lastly, Veneto (I speak it daily with my 98-year-old Venetian mother-in-law) is not a different pronunciation but rather different words. Nobody from the Veneto will pronounce a written word differently than somebody speaking standard Italian. They will however readily transliterate into Veneto.
You are correct that the Florentine street pronunciation varies somewhat when it comes to hard sounds, however I would think it more correct to say that the emphasis simply moves further back in the mouth, from the front of the mouth Italian pronunciation to a more guttural back of the mouth pronunciation. The "CH" however never becomes a soft C like CH in English.
Lastly, Veneto (I speak it daily with my 98-year-old Venetian mother-in-law) is not a different pronunciation but rather different words. Nobody from the Veneto will pronounce a written word differently than somebody speaking standard Italian. They will however readily transliterate into Veneto.
07-01-23, 12:23 PM
#128
Strong Walker
Also some source says the brand name originally was freyus. Most italians just don't give a dime and pronounce everything Italian -ive heard "durah atshae" for dura ace and eezsha creem" fore ice cream...
So I guess both Italian and French pronunciations can be used. Just think how would Chico Marx say it
Last edited by martl; 07-01-23 at 12:31 PM.
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07-01-23, 12:25 PM
#129
Strong Walker
I thought Tange was pronounced Tanj.
The LBS corrected me to Tan jay or Tan gay. Or something like that.
What about CIOCC?
I have always pronounced it like Church, with an "io" in the middle?
Who knows......I mumble and drool over C&V bikes and cool parts anyway so no one can really tell what I say.
The LBS corrected me to Tan jay or Tan gay. Or something like that.
What about CIOCC?
I have always pronounced it like Church, with an "io" in the middle?
Who knows......I mumble and drool over C&V bikes and cool parts anyway so no one can really tell what I say.
a bit like countach (also dialect but Piemonte's irrc)
07-01-23, 12:49 PM
#130
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I still don't know how to correctly pronounce Tange. 
07-01-23, 03:54 PM
#131
Me duelen las nalgas
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I'm still working on pronouncing Adidas as "oddy-doss" instead of "ah-DEE-dus". In case I ever buy a pair of Adidas cycling shoes. I'm not sure runners care how it's pronounced.
07-01-23, 06:27 PM
#132
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Me too ! there was a link on a thread recently where an American fella took us for a tour of his bike parts warehouse .
He talked about tong-gay and neato !
Could be just my Kiwi ear hearing it wrong ?
All good fun !
He talked about tong-gay and neato !
Could be just my Kiwi ear hearing it wrong ?
All good fun !
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07-01-23, 08:28 PM
#133
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It took me forever to figure out Tange is “tahn-gay”. I knew it wasn’t “tanj” and likely not “tahn-jay”.
Luckily, I worked in high end Italian restaurants for years so most of that stuff I’m good. To me, Ciocc looks like “choke” but I’ve also heard it rhymes with “roach”. 🤷🏽
Luckily, I worked in high end Italian restaurants for years so most of that stuff I’m good. To me, Ciocc looks like “choke” but I’ve also heard it rhymes with “roach”. 🤷🏽
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07-02-23, 04:50 AM
#135
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Emmo Ghelfi started his company in 1896 selling Chater Lea. In 1911 he started his own brand, Frejus. The earliest known mention of Frejus, is in an announcement of a bike race winner on a Perale bike using "Frejus materials" Whatever that means. That said, a 1913 ad in La Stampa had the spelling as Freyus.
As you wrote, he did name the bike Frejus after the French town because of the monument outside his shop. But since the Italians pronounce words in Italian, he dumbed itb down for them.
As you wrote, he did name the bike Frejus after the French town because of the monument outside his shop. But since the Italians pronounce words in Italian, he dumbed itb down for them.
07-02-23, 06:23 AM
#136
Strong Walker
It took me forever to figure out Tange is “tahn-gay”. I knew it wasn’t “tanj” and likely not “tahn-jay”.
Luckily, I worked in high end Italian restaurants for years so most of that stuff I’m good. To me, Ciocc looks like “choke” but I’ve also heard it rhymes with “roach”. 🤷🏽
Luckily, I worked in high end Italian restaurants for years so most of that stuff I’m good. To me, Ciocc looks like “choke” but I’ve also heard it rhymes with “roach”. 🤷🏽
07-02-23, 07:31 AM
#137
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Right, Ciöcc is said like “church” without the R.
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Tom Reingold, tom@noglider.com
New York City and High Falls, NY
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07-03-23, 12:49 PM
#138
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"How do YOU pronounce..." I think for me the answer is mostly - Incorrectly. Most of my exposure to the names is written. I had a friend who was a voracious reader and genius level IQ, but he gained all his knowledge through reading, rather than conversation. His vocabulary was massive, but he pronounced almost everything wrong. I often think of him when I am butchering bike names, or pronouncing them differently in the same conversation.
07-03-23, 12:57 PM
#139
tantum vehi
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"How do YOU pronounce..." I think for me the answer is mostly - Incorrectly. Most of my exposure to the names is written. I had a friend who was a voracious reader and genius level IQ, but he gained all his knowledge through reading, rather than conversation. His vocabulary was massive, but he pronounced almost everything wrong. I often think of him when I am butchering bike names, or pronouncing them differently in the same conversation.
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07-04-23, 09:23 AM
#140
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We used to bet how to pronounce company names. Beers were settled by calling the companies after hours to listen to the answering machine.
Now you can just go on their YouTube. I was looking at racks when I realized most people say Thule wrong.
Now you can just go on their YouTube. I was looking at racks when I realized most people say Thule wrong.
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