I picked these items up with the Paramount Hall last year....


This is from a local shop I went to as a kid in South Elgin Illinios.


Not sure from what year.. maybe the 70s?

The font on that lower sign wasn't used until the early 70's.

I love those displays that demonstrate the features and technology! Glad that you were able to give it a good home!

That reminds me of the gadget that Schwinn used to introduce people to derailleurs back in the 70's. It was like a tiny bike that sat on the display case, where the customer could spin the crank by hand and make shifts. Sure beats trying to teach a customer to shift as they pedal circles in the parking lot!
One of our local shops still has theirs on display, which I think is great......



Steve in Peoria

Very cool.

Isn't that a Sprint-badged rear derailer?

Had me thinking mid-1960's, together with the "hidden arm" SPRINT
chainwheel.
I'm pretty sure that all of the Sprint componentry was sourced from France, after being earlier branded Huret, AVA, Normandy, Ideal, etc.

Imagine having to teach Americans about friction-shifting back in the 1960's! I've done it many times. Yes, out on the road, and through the hills, lucky that we all survived!
I couldn't get my Sprint/Allvit real derailer to index (yes, I actually tried, but the actuation ratio was so very non-linear that I could shift at most between three cogs).
But I kept the 50-39t Sprint cranks (mine is a 1964 btw).

Very cool!!! What a great find. The italic font wasn't used on the bikes until the early 70s, but it was on the catalogs as early as 1962. The 48T chainring with eyed herons and the diamond shaped pedal end plates with no reflectors on the rubber would date this display, or at least the parts on it to the mid 60s.

Thanks for all your wisdom people.!! Thanks for the input!

JJ

I remember that store. I used to ride out to that shop in South Elgin from my house in Elmhurst. Rode out on Stearns School road. Then I'd go south to St Charles, Batavia, and ride thru the Ferme Lab. Good times.

Thats cool. I went there in 79-81 then in 82 I started working at a store in Streamwood called Action Cyclery, left there in 89 to be the GT Sales rep in Chicago.... Stone age...

JJ

I may have stumbled upon Action Cyclery. Were they big into BMX?

We were BMX Wanna Be's WE did ok. but Sundance Cycle IN bloomingdale was the BMX mecca.
We carried Schwinn Trek Miyata Nishiki and Cannondale. ..thats why we lost schwinnn.. we had to many brands.

JJ