Pronunciation
 

---------

Sram

but not shram

SRAM

It is an acronym for the company founders first names. Scott Ray sAM

Asked and answered:


http://www.bikeforums.net/road-cycli...unce-sram.html

yeah but what about brifter?

Say it however you want - it's not a real word.

It is hard to say Sram. Even though I know there's no "H", I say "shram" unless I really try not to. Maybe it's just my thick tongue.

I figure any made-up word or amalgamation of letters can be pronounced any way I want to.


If I buy a pair of Trek Mad Ones, does that mean I now have a Mad Two?


Ess-Ram is easier for this 'murikan to say than anything else. If they object, I might start pronouncing it "Shimano."

And what about "boffing"?

I've never heard of this before?

This is a little bit ironic in that SRAM is a 'murikan company, based in Chicago.

(I agree it's awkward to pronounce, though.)

Agreed. And pretty surprising that Sally, Billy, and Andy are the kids of Robert Zildjian.

You should leave the "figurin'" to someone else:

Climbing the Col de la Madone | CyclingTips

That's hilarious!

Hm, I'm glad I'm not the only one who called it sHram. Bad idea number one, make your company name something hard to pronounce. ;)

I still call them "Sachs".

I will pronounce it "ESS-RAM" until they pry my "UL-TEG-RAH" from my cold, dead, "DO-MAH-NEE."

Bill and Ronald GrIFTER....traveling western snake oil salesmen brothers pre civil war.

:lol:

When the manufacturer uses unorthodox spelling, it deserves an unorthodox pronunciation.

Ha! :D

"Thwam" makes the mechanics look at you funny.

Live and learn, I did not know that. I knew they'd bought Sachs, whhich had plants in Germany and then Portugal, IIRC. So does SRAM have any manufacturing capability in the U.S.? any assembly? any engineering? Or is it like, for example, Specialized, which outsources everything and might have a warehouse to receive all those containerized freight shipments?

is it just a coincidence that SRAM spelled backwards is MARS?

I thought it was S R A M, you know, like FBI (not Fibee??)

By the way, I'm new at all this so I will have to go google SRAM now. Better have a couple more gulps of coffee;) morning all, who are in my zone anyway:p But wait, I like Z One too! denise

My home:cry: and I can't get there by bike, I'm so sad:commute:

According to Wikipedia, SRAM has manufacturing facilities in Portugal, Taiwan, China, and the U.S. I'm sure that includes brands that SRAM owns, so Zipp wheels would be an example of a SRAM product made in the U.S. At least some engineering is done in the U.S.; the company has a design/test/R&D center in Colorado Springs.

SRAM is unlike Specialized in that SRAM actually has their own production facilities. Specialized hires factories in Taiwan and China. SRAM owns a factory in Taiwan.

OP, just so you don't souind like a newb at the pounds (LBS), here are some tips on how to tawk rite:

Peugeot is pronounced "Pewjit" Example: "See the hipster on the old Pewjit that he paid $500 for".

Giant = "Gee-awnt". "I threw my new Gee-awnt into my Chevrolet coo-pay [coupe] and went to the pounds [LBS] in Deh-twa [Detroit].

Everything of quality in cycling is either French or Italian [Unlike automobiles, where everything French or Italian is crap....]. If it sounds French, say it rudely, and remember that all "t"s are silent! Extra points for authenticity if you refrain from bathing or using deodorant. If it sounds Italian, say it musically and move your hands around a lot. Extra points if you eat a few cloves of garlic or "whack" somebody.

And SRAM is pronounced: "Can't afford Campagnolo".