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07-27-16 | 09:06 AM

Rider_1

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Pronunciation

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Last edited by Rider_1; 01-28-22 at 11:06 AM.

07-27-16 | 09:08 AM

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Sram

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07-27-16 | 09:18 AM

timvan_78

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but not shram

07-27-16 | 09:37 AM

Berg417448

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Quote:

Originally Posted by Rider_1

Is it S-Ram, or one word, SRAM, like scram?

Thanks

SRAM

07-27-16 | 11:37 AM

02Giant

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It is an acronym for the company founders first names. Scott Ray sAM

Last edited by 02Giant; 07-27-16 at 01:28 PM.

07-27-16 | 11:43 AM

indyfabz

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Asked and answered:

https://www.bikeforums.net/road-cycli...unce-sram.html

07-27-16 | 11:56 AM

deapee

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yeah but what about brifter?

07-27-16 | 12:21 PM

JanMM

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Say it however you want - it's not a real word.

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07-27-16 | 12:26 PM

Camilo

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It is hard to say Sram. Even though I know there's no "H", I say "shram" unless I really try not to. Maybe it's just my thick tongue.

07-27-16 | 12:47 PM

#10

pdlamb

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From: northern Deep South

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I figure any made-up word or amalgamation of letters can be pronounced any way I want to.

If I buy a pair of Trek Mad Ones, does that mean I now have a Mad Two?

Ess-Ram is easier for this 'murikan to say than anything else. If they object, I might start pronouncing it "Shimano."

07-27-16 | 02:51 PM

#11

cyclintom

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Quote:

Originally Posted by deapee

yeah but what about brifter?

And what about "boffing"?

07-27-16 | 03:24 PM

#12

SpeshulEd

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Quote:

Originally Posted by cyclintom

And what about "boffing"?

I've never heard of this before?

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07-27-16 | 03:28 PM

#13

SkyDog75

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Quote:

Originally Posted by pdlamb

Ess-Ram is easier for this 'murikan to say than anything else. If they object, I might start pronouncing it "Shimano."

This is a little bit ironic in that SRAM is a 'murikan company, based in Chicago.

(I agree it's awkward to pronounce, though.)

Quote:

Originally Posted by Rider_1

Now Sabian, that's a good acronym made from names.

Agreed. And pretty surprising that Sally, Billy, and Andy are the kids of Robert Zildjian.

07-27-16 | 03:34 PM

#14

chaadster

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Quote:

Originally Posted by pdlamb

You should leave the "figurin'" to someone else:

Climbing the Col de la Madone | CyclingTips

07-27-16 | 04:33 PM

#15

ahanulec

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Quote:

Originally Posted by pdlamb

Ess-Ram is easier for this 'murikan to say than anything else. If they object, I might start pronouncing it "Shimano."

That's hilarious!

07-27-16 | 04:39 PM

#16

corrado33

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Hm, I'm glad I'm not the only one who called it sHram. Bad idea number one, make your company name something hard to pronounce.

07-27-16 | 04:41 PM

#17

AlexCyclistRoch

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I still call them "Sachs".

07-27-16 | 04:50 PM

#18

Wheever

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I will pronounce it "ESS-RAM" until they pry my "UL-TEG-RAH" from my cold, dead, "DO-MAH-NEE."

07-27-16 | 04:51 PM

#19

ltxi

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Quote:

Originally Posted by deapee

yeah but what about brifter?

Bill and Ronald GrIFTER....traveling western snake oil salesmen brothers pre civil war.

07-27-16 | 06:09 PM

#20

SpeshulEd

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From: Phoenix, AZ

Quote:

Originally Posted by ltxi

Bill and Ronald GrIFTER....traveling western snake oil salesmen brothers pre civil war.

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07-27-16 | 07:15 PM

#21

Garfield Cat

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Quote:

Originally Posted by Rider_1

Is it S-Ram, or one word, SRAM, like scram?

Thanks

When the manufacturer uses unorthodox spelling, it deserves an unorthodox pronunciation.

07-27-16 | 07:39 PM

#22

JanMM

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Quote:

Originally Posted by ltxi

Bill and Ronald GrIFTER....traveling western snake oil salesmen brothers pre civil war.

Ha!

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07-27-16 | 09:02 PM

#23

f4rrest

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From: Burbank, CA

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"Thwam" makes the mechanics look at you funny.

07-28-16 | 08:56 AM

#24

pdlamb

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Quote:

Originally Posted by SkyDog75

This is a little bit ironic in that SRAM is a 'murikan company, based in Chicago.

Live and learn, I did not know that. I knew they'd bought Sachs, whhich had plants in Germany and then Portugal, IIRC. So does SRAM have any manufacturing capability in the U.S.? any assembly? any engineering? Or is it like, for example, Specialized, which outsources everything and might have a warehouse to receive all those containerized freight shipments?