Pronunciation
 

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Sram

but not shram

SRAM

It is an acronym for the company founders first names. Scott Ray sAM

Asked and answered:


http://www.bikeforums.net/road-cycli...unce-sram.html

yeah but what about brifter?

Say it however you want - it's not a real word.

It is hard to say Sram. Even though I know there's no "H", I say "shram" unless I really try not to. Maybe it's just my thick tongue.

I figure any made-up word or amalgamation of letters can be pronounced any way I want to.


If I buy a pair of Trek Mad Ones, does that mean I now have a Mad Two?


Ess-Ram is easier for this 'murikan to say than anything else. If they object, I might start pronouncing it "Shimano."

And what about "boffing"?

I've never heard of this before?

This is a little bit ironic in that SRAM is a 'murikan company, based in Chicago.

(I agree it's awkward to pronounce, though.)

Agreed. And pretty surprising that Sally, Billy, and Andy are the kids of Robert Zildjian.

You should leave the "figurin'" to someone else:

Climbing the Col de la Madone | CyclingTips

That's hilarious!

Hm, I'm glad I'm not the only one who called it sHram. Bad idea number one, make your company name something hard to pronounce. ;)

I still call them "Sachs".

I will pronounce it "ESS-RAM" until they pry my "UL-TEG-RAH" from my cold, dead, "DO-MAH-NEE."

Bill and Ronald GrIFTER....traveling western snake oil salesmen brothers pre civil war.

:lol:

When the manufacturer uses unorthodox spelling, it deserves an unorthodox pronunciation.

Ha! :D

"Thwam" makes the mechanics look at you funny.

Live and learn, I did not know that. I knew they'd bought Sachs, whhich had plants in Germany and then Portugal, IIRC. So does SRAM have any manufacturing capability in the U.S.? any assembly? any engineering? Or is it like, for example, Specialized, which outsources everything and might have a warehouse to receive all those containerized freight shipments?

is it just a coincidence that SRAM spelled backwards is MARS?