I saw an article announcing that Wal-Mart will begin selling High End,,,,Viathon bicycle , I've never heard of it,,, anybody else???

True that Viathon is owned by the Walmart corporation. They will not be sold in stores. Online sales only.

From what I've read Walmart owns them, but they'll be "direct to consumer". I doubt you'll ever see one at your local Wally World.

I would think Walmart high end would be sold at Sam's Club

https://www.roadbikereview.com/revie...st-ride-review

Comes in a whole $200 less than the Canyon CF Grail (GRAIL CF SL 7.0)

No, much more sense putting them in Rapha boutiques

Walmart has also been a big part of the trail system development in Bentonville where its HQ is. So somebody at the top must be into cycling. Offering high end bikes that get pretty good reviews on based on specs. Would like to see one myself. Even GCN was talking them up last week on the show.

this was part of Bicycling's article on the brand:

While the move sounds surprising, you don’t have to look hard to find possible motivation. Walmart is one of the country’s largest seller of bikes, and Tom and Steuart Walton (grandsons of founder Sam Walton) are avid mountain bikers. The two have been a driving force behind the world-class trail system in Bentonville, Arkansas, home of Walmart’s global headquarters. Plus they already own—through their RZC Investments fund—Rapha, and are stakeholders in Allied bicycles.

However, the younger Waltons are not directly involved in Viathon (though Steuart sits on Walmart’s board of directors), and there hasn’t been any collaboration between Allied and Viathon, a representative at Allied told us.