I just got a new bike of CL that has a matte finish to the paint. What should I do in terms of protection? I would assume it can be waxed just like any other type of paint but thought I should ask first

Likely not if you want it to stay matte. It's not a car, don't wax it, just wipe it off.

You could probably use a polish like pledge that would brighten the finish a bit and help repel dirt. That's what i use on my bbq C'dale. It's more satin than matte tho.

You guys wax your bikes? O.o

No wax for matte. It won't be matte anymore.

I've used those citrus cleaning wipes that they sell in car parts stores or the automotive section of discount stores. You have to find one that doesn't leave a residue, though. The brand name ones like "Armor All" seem to work best for not leaving a residue. Anyway wipe the bike with the cleaning wipe and then "polish" dry with a soft cloth.

I use Amour all, Keeps the matte nice and clean with no shine.