ed 

My favorite part:

"Additionally, Iron Horse will be the number one brand in Randall Scott’s retail store in Boulder giving it the ability to control the customer experience and offer better service, pricing and overall value to the consumer, Weidberg said."

What does that mean? IH threw them a few million in incentive and RSCycle will now pimp IH as a better rig than some other worthy equipment?

Number one should be considered based on performance and value. Tell ya what...any time I think about what bike I'd like to have in the distant future...Iron Horse has NEVER been near the top of the list. I hope the pimps at RSC pads their retirement thick enough to cover the guilt that will follow recommending a Yakuza over a freakin Bullit or Wildcard.