Originally Posted by cobba

An easily solved problem, The closer the pads are to the rotor the less you'll have to pull the lever before the brakes will engage. Just tighten the brake cable so there's less lever movement, tightening the cable will start to close the caliper and move the outside pad closer to the rotor. This does basically what the outside pad adjuster does on the BB7's. The inside pad adjuster on both BB models works the same, turn the pads out so they are close to to rotor but not touching.

BB5 & BB7 Installation and Set Up: http://www.sram.com/_media/techdocs/2006_BB5and7_English.pdf