Cycling Brands: Pronunciation!
#52
Surprised no-one has mentioned Bontrager.
I heard a salesman at one of the more upscale, reputable LBS's in Boston area pronounce it "BOHN-tray-gur" the other day. He used to be a distributor, I figure folks probably understood him when he offered to ship them some of those.
I heard a salesman at one of the more upscale, reputable LBS's in Boston area pronounce it "BOHN-tray-gur" the other day. He used to be a distributor, I figure folks probably understood him when he offered to ship them some of those.
#53
Young and unconcerned
Joined: Apr 2006
Posts: 4,123
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From: Merry Land
Bikes: Yeah, I got a few.
One thing to keep in mind is that foreign brands in the US are not always pronounced the way they are in the native language. In some cases, it may just be a loss of accents (can't roll the R's and stuff), in other cases completely off. For example, in Volkswagon, the V has an F sound and the W has a V sound, but that's not the normal American way to say it. I don't know, but have heard, that Toyota is pronounced To-Yo-Ta, not Toi-oda, in Japan.
How about Fi'zi:k's saddle 'Arione'
'Orion?' 'Airioneh?'
#54
Young and unconcerned
Joined: Apr 2006
Posts: 4,123
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From: Merry Land
Bikes: Yeah, I got a few.
#55
Senior Member

Joined: Dec 2004
Posts: 12,537
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From: Middle of da Mitten
Bikes: Trek 7500, RANS V-Rex, Optima Baron, Velokraft NoCom, M-5 Carbon Highracer, Catrike Speed
I see nothing wrong with someone in the U.S. using U.S. pronunciations. Just as I'd expect to make the attempt at pronouncing it correctly for another country if I'm abroad. But as far as English being a straightforward language, try reading this:
https://www.geocities.com/tthor.geo/spellchecker.html
https://www.geocities.com/tthor.geo/spellchecker.html
#56
Thread Starter
Senior Member
Joined: Jun 2007
Posts: 663
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From: Houston, TX
Bikes: 2007 Trek 1500
I see nothing wrong with someone in the U.S. using U.S. pronunciations. Just as I'd expect to make the attempt at pronouncing it correctly for another country if I'm abroad. But as far as English being a straightforward language, try reading this:
https://www.geocities.com/tthor.geo/spellchecker.html
https://www.geocities.com/tthor.geo/spellchecker.html
#62
Senior Member

Joined: Oct 2004
Posts: 7,122
Likes: 111
From: Huntington Beach, CA
Bikes: Cervelo Prodigy
I think pronunciation is a regional thing. Even common words like insurance, a 3 syllable word, can be spoken differently depending on where you're from.
The founders of Cervelo (Vrooman and White) tell their staff to let customers say the name any way they want.
The founders of Cervelo (Vrooman and White) tell their staff to let customers say the name any way they want.
#63
Senior Member
Joined: Sep 2007
Posts: 36
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It looks like it should be "Chur-vay-lo" if you're pronouncing it in an Italian way. The local dealer here (Oklahoma City) says "Sir-vel-oh."
#64
Let your bike be the tool


Joined: Jun 2006
Posts: 1,104
Likes: 683
From: NC/SC border
Bikes: '66 Raleigh Carlton, '70 Ron Cooper, '95 Bianchi CD'I, "Bottecchia" Zonal Frame with Xenon gruppo, "Bottecchia"Carbon Frame with Record Gruppo, Columbia Twosome, Terry Classic, Bianchi SX, Gravity SS/FG, Titanium "Motobecane" with Ultegra DI2
From the web-site https://www.bontrager.com/Workshop/Questions.php#q_1_9
Q. How do you pronounce Bontrager?
A. We get that a lot!
Bon -- Bon-fire
-tra -- Tra-gic
-ger -- Grrr
Q. How do you pronounce Bontrager?
A. We get that a lot!
Bon -- Bon-fire
-tra -- Tra-gic
-ger -- Grrr
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#65
Senior Member
Joined: May 2006
Posts: 1,743
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From: San Francisco, CA and Treasure Island, FL
That, too, works two ways. We get a fair number of French tourists here...
#66
Over the hill

Joined: Mar 2006
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From: Los Angeles, CA
Bikes: Pinarello Nytro, Momentum Transend
#67
I eat carbide.


Joined: Jan 2006
Posts: 21,677
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From: Elgin, IL
Bikes: Lots. Chapter2, Van Dessel, Giant, Trek, etc Dealers for BMC, Chapter2
Mah-veek.
Cam-pan-yo-lo
sram - as mentioned earlier - like scram without the "c"
Sir-vel-oh
...and thanks to Macha I say "Pan-yay"
Cam-pan-yo-lo
sram - as mentioned earlier - like scram without the "c"
Sir-vel-oh
...and thanks to Macha I say "Pan-yay"
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#69
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From: Laramie Wyoming
Bikes: Merlin Extralight Topolino Wheels Campy Record
Any one who watches James Bond movies should know how to pronounce "croupier."
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Last edited by RockyMtnMerlin; 12-03-07 at 08:48 AM.
#70
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From: Laramie Wyoming
Bikes: Merlin Extralight Topolino Wheels Campy Record
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#73
It's pronounced Boht teh kee ah, as in "key". In italian, "ch" is always pronounced like the english "k", no exceptions. You get an english "ch" sound when you have a "c" followed by an "i" or an "e".
#75
Road Runner

Joined: Sep 2003
Posts: 1,286
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From: Rochester Hills, MI
Bikes: 2017 Felt VR5, 2013 Specialized Crosstrail, 2020 Specialized Vado 4.0
I've noticed that Brits tend to pronounce French-derived words and phrases exactly as they're spelled in English, where Americans usually are closer to the French pronunciation.
valet -> Am: val-AY Brit: VAL-ette
lieutenant -> Am: loo-TEN-ant Brit: lef-TEN-ant
coup de grace -> Am: coo day grahs Brit: coop dee grace
It really drives me nuts on Formula 1 broadcasts when David Hobbs says someone is applying the "coop dee grace".
Also, how do Brits pronounce "faux pas"? "fox pass"??
valet -> Am: val-AY Brit: VAL-ette
lieutenant -> Am: loo-TEN-ant Brit: lef-TEN-ant
coup de grace -> Am: coo day grahs Brit: coop dee grace
It really drives me nuts on Formula 1 broadcasts when David Hobbs says someone is applying the "coop dee grace".
Also, how do Brits pronounce "faux pas"? "fox pass"??




