Not on their mailing list and no interest in inputting my email. It's on their home page.

So the takeaway answer from 2 pages of people complaining about this thread is no, the product has not been revealed or discussed and many forum members are too cool to care about Trek.

Yeah, I'm beginning to wonder if the OP rides a bent.

Unfortunately, I read your original post...and had zero idea what you are referring to. But since I'm here now...

For all I know you posted an image announcing some new Netflix movie...or a major discovery in space exploration perhaps.

Being cool or uncool has nothing to do with caring about Trek or if they're releasing a new product. I don't care about Trek or any other brand of anything. If a new product comes out and it seems to be something I can use I might get interested at that point. But now it's just vaporware.

I've owned a couple of Treks. Don't have one now. Might not ever have another one.

Here is your problem if you had read my post which was a good portion your post you would know YOU GAVE ZERO CONTEXT. A random screen grab from anywhere saying nothing doesn't clue us in to anything. I couldn't guess that was Trek from just that and I don't get Trek emails so I wouldn't have gotten it and even if I had I probably would ignore it.

Your lack of context has been discussed and people may have a general malaise towards you.

We didn't know the original post was about Trek

I am not cool, that is for damn sure but I also don't really care about Trek

Yes we didn't know what it was BECAUSE YOU PROVIDED ZERO CONTEXT. It has nothing to do with not being in the know and feeling bad. It is literally not being able to know from ZERO CONTEXT. Do you know how many trillions upon trillions of emails get sent daily (and I am probably under quoted by a lot) so one random email or in this case a small screenshot from an email really cannot get us anywhere with CONTEXT.

Even if something had leaked from Trek how is one to know that again a random screenshot is related without CONTEXT. I mean you can read the forums which is a good thing and you can see the lack of new Trek related leaks and easily glean from that, before posting your random contextless screenshot, probably nobody would know what you are talking about. A normal person would say this is confusing maybe I should say a little something like "So I got this email from Trek the other day"...that would have helped a little. The post would still probably be silly and unneeded but at least would provide the much needed CONTEXT you failed to provide.

Give up. There comes a time when you have to admit, when basically every, single, person, says the same thing, that perhaps they are right, and you are not. Your original post gave absolutely no details. You did not discuss anything, nor open it up for discussion. You posted an image that explained nothing. It had no company name listed from which to give any indication as to what it was about and who it was from.

In other words, every person on this thread telling you the same thing, is right. This thread began useless. There is no way anyone could understand what it was about by your original post, then you continued to act all offended as if everyone was simply ganging up on you for no reason. The best advice to you, and any new forum member, was given by shelbyfv, "Maybe read the forum for week w/o starting a thread. Get a feel for what's of interest. " Good advice, and that doesn't mean start 50 threads and read those, it means, don't start any threads and read what is there.

So to recap, when everyone is against you, oftentimes there is a good reason.

Or at least used to claim he did.

In any event…It seems the OP is too lazy to undertake a simple Google search in an effort to try to learn more, and I’m not about to bother Googling it for him.

So you went to a website on your own and thought "golly I should take only a partial screenshot and then post only that screenshot and get real mad if anyone dares question what it is about and they are just uncool and too cool and possibly also tepid" Context is a real useful thing. I usually don't go to the Trek front page the times I go to the Trek site are for a specific bike I have searched for to help someone on the forums. I don't really peruse most any main pages for these companies and I would gather probably most people don't and again even if they did a random picture with no context helps nobody.

So I can infer that no one here knew it was Trek and therefore it has not been discussed or the product revealed.

Also there is not much interest in a product that Trek claims will be their “biggest launch ever”.

yes I know of marketing hyperbole but most manufactures do not make totally outrageous claims unless there is substance.This holds true in other product driven interests that I am familiar with.

Please stop.

No, you can infer that everyone on this thread, other than you, is right, and you are wrong, and yet still cry that everyone is against you. Stop.

Well I’m still curious to know what it is.

I’ll be sure to post the reveal in case you all miss it. lol

Obviously not...you provided no context.

No not really people love to use words like "biggest" all the time they want to give legitimacy to whatever they have. Honestly there really isn't much of anything for Trek to reveal that is going to be that exceptional at least not bike wise It is some combination of the same letters and a bigger logo nothing exciting there. If they are coming out with their own motor and battery not exciting there as Bosch, Shimano, Brose, Fazua, TQ and Mahle dominate the market quite well and no need to swap their own stuff around for it and get rid of the stuff they already use and make money from. They are unlikely to have come out with components as they have SRAM and Shimano for that amongst others and one of the blogs would have seen a patent as some like BikeRumor have a regular segment dealing with that. They recently downsized a bit (which is not always bad especially not after a crazy pandemic that lead to a downturn in the industry) so doing some crazy project doesn't seem likely. Whatever it is, is more marketing hype and you can get that anywhere it is a dime a dozen these days.

Manufacturers make outrageous claims all the time without substance. 10% Stiffer, 13% more complaint, New special carbon layup...I have seen it all before and still see it. All sorts of B.S. and very common if you are a big corporation you want to sell your product and saying "hey look we have the same thing with no changes" doesn't really draw people in (unless some historic product) but "World's collide the biggest thing since men landed on the moon and the invention of the personal computer" will get your attention. It might be a fart but farts stink and everyone will notice when it happens.

Well, you are either clueless, or are a troll, in which case I do believe you should be banned, permanently.

In all fairness, he could be both.

We see that in the golf industry but as a general rule if a major manufacturer made the claim Trek had they would need something substantial to release or risk losing the confidence of enthusiasts.

You really are a marketing department's dream. "It must be true, because it's a major manufacturer making the claim!"

well, somehow this is a three page thread about nothing. just might be a sitcom concept show there.

Maybe look up "infer." Nothing was implied--People OUTRIGHT STATED that they had no idea what it was about ... and as others have said, the only time I go to any bike manufacturer;s website is to look up specific bikes. If you regularly visit the home pages or regularly follow the public relations postings and press releases of major bike manufacturers you are in an extreme minority---as people have told you. "Inference" is no part of it. No reason you or anyone else should or shouldn't do all that ... pretty sure most of the people here are too mature (or like me, pretending to be mature) to care about "cool" or "uncool."

Yup. For one thing, we have seen almost this exact wording (as People Clearly Stated) about Wavecell helmets .... and also we have seen this sort of hyperbole in advertising for most of our lives. Most people assume that advertisements lie or exaggerate. Sorry if I am the first person to tell you this.

Then you really need to learn critical thinking. I can watch TV or read online ads for a day and find you countless examples of claims that products are earth-shaking, game-changing, revolutionary, unprecedented .... and all of them are basically the same old product with a new scent or color or label.

As @Indyfabz said, if you really wanted to know what this was about you could have googled it ... but since it says the reveal date in June 27 ....... why would you think it had already been revealed? And if you thought it had been revealed, why wouldn't you go find what it was and tell everyone?

You posted a meaningless picture and are now acting a little butt-hurt because people are pointing out that your post was not particularly communicative, and then sort of started to insult people fro not thinking your post was clever or something .....

So yes ... no one is that interested in the Hype put out by any manufacturer. Many of us will be mildly interested in the actual product, possibly ...... depending what it turns out to be. As many have mentioned, Trek (you have heard of Trek, right?) claimed that its Wavecel helmet would change the cycling world forever, the biggest technological breakthrough in the history of cycling or something .... The same meaningless hyperbole you claim never happens ......

No one is cool here, by the way. if you thought yu were joining the Cool Kids' Club ... sorry.

As has been stated repeatedly ..... Wavecel .......

Bike marketing must be different than the industries I am familiar with. Yes there are hyperbolic claims but a claim such as Trek made would cause buzz, anticipation and would necessitate a substantial release for the brand to retain credibility.

Why? What is really going to happen to them? They aren't going to lose business from a non-starter post on their website making bold claims. The marketing department will totally give us something big and revolutionary in a bike similar to all the others with those same letters in a. different order and a bigger logo.

It is marketing and marketing doesn't have to always be true. They could lie to your face with marketing and in the end what are you going to do? "They claimed their new bike was over .4% stiffer and it was only .2% stiffer I need a lawyer". Lionel Hutz might take the case but most others won't.

They don't care about confidence in enthusiasts, probably most of the enthusiasts don't care either. When in some cases your shop which is a wholly owned Trek shop is the only game in town why would they care about anything? They literally don't, they take better performing stores and use them to prop up poorly performing stores just to dominate that area or keep their name out there. If they truly cared they wouldn't have things like Thru-skew and threaded 1 1/8 headsets in 2024. They don't care because they know people will buy their stuff no matter what and if they lose a couple people to their marketing gimmick so be it they can pick up 4 more just by existing.

The bike industry is not really different from many other industries in terms of marketing. Marketing exists all over. and there will always be silly claims for everything. Our new driver will hit your ball 3% further, our new car is 6% more fuel efficient, our condoms are 2% more ribbed, our new burger is 10% more flavorful...

Maybe this is another something you just aren't going to grasp. Repeating yourself doesn't seem to help. They are missing you on the 911 forum, be a shame to disappoint them.

Y’all should stop feeding him.

Yes. You have repeatedly complained about this thread.

I’ll post up the reveal for those who don’t follow Trek.