Go Back  Bike Forums > Bike Forums > Road Cycling
Reload this Page >

Thoughts on Cervelo Bikes

Road Cycling “It is by riding a bicycle that you learn the contours of a country best, since you have to sweat up the hills and coast down them. Thus you remember them as they actually are, while in a motor car only a high hill impresses you, and you have no such accurate remembrance of country you have driven through as you gain by riding a bicycle.” -- Ernest Hemingway

Thoughts on Cervelo Bikes

Old 11-28-12, 11:21 AM
  #1  
bermanfb28
Senior Member
Thread Starter
 
Join Date: Jun 2011
Location: Keene NH
Posts: 196

Bikes: Tarmac/Sram Red/Zipps

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Thoughts on Cervelo Bikes

So I have a shop in New Hampshire we are considering carrying Cervelo next season. We have done some local research but because the brand has not really been introduced in this area people don't know much about it. So thats why I'm here seeking some riders thoughts on the Brand was is a fad that is now over or do people see this brand growing? Any thoughts on the brand good or bad would be appreciated. Thank you
bermanfb28 is offline  
Old 11-28-12, 11:38 AM
  #2  
Inertianinja
Senior Member
 
Join Date: May 2009
Location: NYC
Posts: 2,774

Bikes: Felt AR1, Cervelo S2

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 10 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
My personal experience with Cervelo was that they were well designed and well-constructed bikes. My S2 was very light, extremely stiff, and aero.
I live in NYC, and there are plenty of people riding and racing on them.
Inertianinja is offline  
Old 11-28-12, 11:54 AM
  #3  
Commodus
Senior Member
 
Join Date: Aug 2009
Location: Burnaby, BC
Posts: 4,144
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
I don't understand what information you hope to get from this post. Cervelo is a very well known manufacturer, one simple google search will drown you.

Fad? Growing? What relevance does this have to a bike purchase? Are you concerned about warranty support in the future or something?

Is this market research?

edit: ah...I misread the first sentence. In response to that:

No, I don't think they're a fad. They've been around a while, and sponsor a major team. No doubt if they were having any money troubles they would pull their sponsorship. Plus they were just bought by some giant company earlier this year, which surely has the money to keep them going forever.

Last edited by Commodus; 11-28-12 at 01:03 PM.
Commodus is offline  
Old 11-28-12, 11:54 AM
  #4  
Elduderino2412
Tour De French Fries
 
Elduderino2412's Avatar
 
Join Date: Apr 2012
Location: Baton Rouge, LA
Posts: 1,250

Bikes: 2010 Cervelo R3 SL & 2013 Airborne Goblin

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
people around here buy the crap out of them. Great bikes. If there aren't any other shops around that sell them, i would jump on that.
Elduderino2412 is offline  
Old 11-28-12, 11:58 AM
  #5  
bigbadwullf
Senior Member
 
bigbadwullf's Avatar
 
Join Date: Apr 2011
Location: West, Tn.
Posts: 1,761
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Warranty?
bigbadwullf is offline  
Old 11-28-12, 12:04 PM
  #6  
benajah
One legged rider
 
Join Date: Jul 2008
Location: Moraga, CA
Posts: 1,390

Bikes: Kuota Kharma, Surly LHT, CAAD9, Bianchi fg/ss

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Very popular in the SF Bay Area, not just the bikes but the company itself. My LBS carries them and likes working with the company.
benajah is offline  
Old 11-28-12, 12:18 PM
  #7  
aggst1
Senior Member
 
Join Date: Jul 2007
Location: Pittsburgh, PA
Posts: 143

Bikes: 1996 Marinoni Leggero, 1978 Bianchi Superleggera, 1987 Nishiki Prestige, 2007 Specialized Rockhopper

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
To the OP: I suggest you do a search for a couple of bike shops in your state that carry the brand. Contacting those business owners may be a good idea for you in order to have a shop owner to shop owner conversation about the brand and its profitability. A forum like this one will not offer you the kind of info you want. Heck, I m not even sure some of the posters in this thread have even understood what you are asking. Good luck.
aggst1 is offline  
Old 11-28-12, 12:36 PM
  #8  
merlinextraligh
pan y agua
 
merlinextraligh's Avatar
 
Join Date: Aug 2005
Location: Jacksonville
Posts: 30,338

Bikes: Wilier Zero 7; Merlin Extralight; Co-Motion Robusta; Schwinn Paramount; Motobecane Phantom Cross; Cervelo P2; Motebecane Ti Fly 29er; Calfee Dragonfly Tandem

Mentioned: 14 Post(s)
Tagged: 0 Thread(s)
Quoted: 873 Post(s)
Likes: 0
Liked 3 Times in 2 Posts
I like my P2.

Cervelos seem to be at the cutting edge of aerodynamics. If you want an aero road bike ( and don't care about looks) the S5 generally wins the comparison tests.

The P5 is also supposed to be about as aero as it gets for a TT bike.

As for Cervelo's future, it will be interesting to see where the new ownership takes them. They may well become not as innovative as they have been. However, I wouldn't let that affect whether I bought one today.
__________________
You could fall off a cliff and die.
You could get lost and die.
You could hit a tree and die.
OR YOU COULD STAY HOME AND FALL OFF THE COUCH AND DIE.
merlinextraligh is offline  
Old 11-28-12, 01:31 PM
  #9  
Brandonub
Senior Member
 
Join Date: Nov 2012
Location: Rockville, MD
Posts: 234

Bikes: 2012 Cervelo R3 Team

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
While I can't answer the questions in a fashion that'd be useful for a shop owner, I absolutely love my R3 and would strongly recommend it to anyone that was in the market for a similar bike. If there's not any Cervelo dealers in your area, I'd strongly suspect that you'll gain some clientele that you wouldn't otherwise have.
Brandonub is offline  
Old 11-28-12, 01:47 PM
  #10  
BillyD
Administrator
 
BillyD's Avatar
 
Join Date: Apr 2005
Location: Hudson Valley, NY
Posts: 25,407

Bikes: Merlin Cyrene '04; Bridgestone RB-1 '92

Mentioned: 268 Post(s)
Tagged: 2 Thread(s)
Quoted: 6127 Post(s)
Liked 65 Times in 45 Posts
Originally Posted by aggst1 View Post
Heck, I m not even sure some of the posters in this thread have even understood what you are asking. Good luck.
I think you're right.

People, OP is trying to say that HE is considering opening a shop in NH to sell Cervelo's, and he's looking for opinions.

I think.
__________________
See, this is why we can't have nice things. - - smarkinson
Where else but the internet can a bunch of cyclists go and be the tough guy? - - jdon
BillyD is offline  
Old 11-28-12, 02:04 PM
  #11  
Jed19
Senior Member
 
Jed19's Avatar
 
Join Date: Oct 2004
Posts: 4,224
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by bermanfb28 View Post
So I have a shop in New Hampshire we are considering carrying Cervelo next season. We have done some local research but because the brand has not really been introduced in this area people don't know much about it. So thats why I'm here seeking some riders thoughts on the Brand was is a fad that is now over or do people see this brand growing? Any thoughts on the brand good or bad would be appreciated. Thank you
Cervelo makes good bikes. As a business owner though, that should be only one of your concerns. You'll need to make sure your area has the demographics and disposable/otherwise income level to support purchases. And other dealers in your state (as suggested in a previous post) are probably not gonna give you reliable info, since they view you as a potential competitor.

Good luck.
Jed19 is offline  
Old 11-28-12, 02:07 PM
  #12  
hamster
Senior Member
 
Join Date: Apr 2006
Location: Escondido, CA
Posts: 2,240
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by bermanfb28 View Post
So I have a shop in New Hampshire we are considering carrying Cervelo next season. We have done some local research but because the brand has not really been introduced in this area people don't know much about it. So thats why I'm here seeking some riders thoughts on the Brand was is a fad that is now over or do people see this brand growing? Any thoughts on the brand good or bad would be appreciated. Thank you
Do you sell carbon fiber road bikes now? Cervelo is one of the most popular carbon fiber brands, lagging only behind the "big three" (Trek, Specialized, Cannondale). In the time trial / triathlon segment, I think it actually has the biggest market share of all brands. It is definitely not a fad. I can't say if the brand is going to grow. It's possible that it will expand as carbon fiber bikes become more affordable in general. Right now, I think, big-brand carbon starts around $2000. Any downward movement should put more and more people on carbon instead of aluminum.

One thing to keep in mind is that buyers of carbon fiber bikes (including Cervelo) tend to be concerned about warranty on the frame. Cervelo offers lifetime warranty to the original buyer as long as it is purchased through an authorized distributor. All warranty repairs then go through the same distributor.

P.S. The link in your signature does not work.

Last edited by hamster; 11-28-12 at 02:13 PM.
hamster is offline  
Old 11-28-12, 02:11 PM
  #13  
merlinextraligh
pan y agua
 
merlinextraligh's Avatar
 
Join Date: Aug 2005
Location: Jacksonville
Posts: 30,338

Bikes: Wilier Zero 7; Merlin Extralight; Co-Motion Robusta; Schwinn Paramount; Motobecane Phantom Cross; Cervelo P2; Motebecane Ti Fly 29er; Calfee Dragonfly Tandem

Mentioned: 14 Post(s)
Tagged: 0 Thread(s)
Quoted: 873 Post(s)
Likes: 0
Liked 3 Times in 2 Posts
As a dealer, I'd want to know about Pon, and what their plans are for Cervelo's future. http://www.bikeradar.com/news/articl...-cycles-33224/
__________________
You could fall off a cliff and die.
You could get lost and die.
You could hit a tree and die.
OR YOU COULD STAY HOME AND FALL OFF THE COUCH AND DIE.
merlinextraligh is offline  
Old 11-28-12, 02:26 PM
  #14  
nhluhr
John Wayne Toilet Paper
 
nhluhr's Avatar
 
Join Date: Feb 2006
Location: Roanoke
Posts: 1,951

Bikes: BH carbon, Ritchey steel, Kona aluminum

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
BRAIN does an article every year comparing the major brands for all aspects, as they pertain to the LBS owner - things like ease of warranty, pricing, profitability, image, shipping quality, etc etc. Go through your back issues and find a few of these for the previous years and see if Cervelo is a company you'd like to work with.
nhluhr is offline  
Old 11-28-12, 02:31 PM
  #15  
MattFoley
Senior Member
 
MattFoley's Avatar
 
Join Date: Jun 2011
Posts: 614
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Cervelo makes great bikes that are pretty popular. I guess I'd call them "higher end of mainstream" meaning they aren't exotic, but they don't really make "entry level" bikes (I think their cheapest bike this year is $2600, and their lineup is all carbon now, IIRC), and certainly not hybrids or commuter bikes. At least in the DC area, I think all the shops that carry them are higher end shops catering to more serious roadie types, as opposed to the more general bike shops that sell lots of hybrids and cheaper road bikes, but honestly I haven't visited any Cervelo dealers outside the area, so that may not hold true elsewhere.
MattFoley is offline  
Old 11-28-12, 02:39 PM
  #16  
hamster
Senior Member
 
Join Date: Apr 2006
Location: Escondido, CA
Posts: 2,240
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by MattFoley View Post
Cervelo makes great bikes that are pretty popular. I guess I'd call them "higher end of mainstream" meaning they aren't exotic, but they don't really make "entry level" bikes (I think their cheapest bike this year is $2600, and their lineup is all carbon now, IIRC)
I think they used to have a sub-$2000 TT bike (Cervelo P1), it may have been aluminum, but you're right, the cheapest I see right now on their site is 2600.
hamster is offline  
Old 11-28-12, 02:48 PM
  #17  
tspeters
Member
 
tspeters's Avatar
 
Join Date: Sep 2012
Location: Milford NH
Posts: 33

Bikes: 2011 Jamis Coda hybrid, 2013 Bianchi Infinito

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
You might want to check this forum which has a brand section including Cervelo. http://forums.roadbikereview.com/

As a business owner I would be focused on my demographics. If Cervelo is known in the time trial/ triathlon segment how is your store tied to that market? Do you or your staff get involved in the local races? Isn't Keene a college town? How does that impact business? I saw that there is only one Cervelo dealer in NH but 5 or 6 in the Boston area. Might be better to talk to those shops for some insight as they might not consider you a competitor.

Tom
tspeters is offline  
Old 11-28-12, 03:00 PM
  #18  
MattFoley
Senior Member
 
MattFoley's Avatar
 
Join Date: Jun 2011
Posts: 614
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by hamster View Post
I think they used to have a sub-$2000 TT bike (Cervelo P1), it may have been aluminum, but you're right, the cheapest I see right now on their site is 2600.
They seemed to have eliminated the bottom end of their line and dropped the prices of the mid-range. For instance, I think the R3 used to retail above $3k, but now it's $2600.
MattFoley is offline  
Old 11-28-12, 03:00 PM
  #19  
BillyD
Administrator
 
BillyD's Avatar
 
Join Date: Apr 2005
Location: Hudson Valley, NY
Posts: 25,407

Bikes: Merlin Cyrene '04; Bridgestone RB-1 '92

Mentioned: 268 Post(s)
Tagged: 2 Thread(s)
Quoted: 6127 Post(s)
Liked 65 Times in 45 Posts
To some extent it IS a fad because it's currently riding a wave of popularity that just can't last. Waves of popularity NEVER last, consumers are too fickle, plus the younger generation always wants something different, sometimes just to be different. The impact of product quality often gets lost and disregarded by these factors that are arguably less important.

The question is: Where are we, at this moment, in the lifespan of this wave of Cervelo popularity? How much is left in the tank?
__________________
See, this is why we can't have nice things. - - smarkinson
Where else but the internet can a bunch of cyclists go and be the tough guy? - - jdon
BillyD is offline  
Old 11-28-12, 03:17 PM
  #20  
caloso
Packfodding 3
 
caloso's Avatar
 
Join Date: Jul 2002
Location: Sacramento, California, USA
Posts: 38,027

Bikes: Ridley Excalibur, Gazelle Champion Mondial, On-One Pompino, Specialized Rock Hopper

Mentioned: 57 Post(s)
Tagged: 0 Thread(s)
Quoted: 1816 Post(s)
Liked 136 Times in 82 Posts
Nobody rides Cervelos anymore. They're too popular.


Kidding, of course and with apologies to Yogi Berra. Anyway, I think they make great bikes. Currently they only make CF road, track, and TT bikes and thus they appeal to racers and wannabe racers. If you think your local market is comprised of a sufficient number of those folks, then I think it would be a good investment. But only you can make that decision.
caloso is offline  
Old 11-28-12, 03:44 PM
  #21  
Brandonub
Senior Member
 
Join Date: Nov 2012
Location: Rockville, MD
Posts: 234

Bikes: 2012 Cervelo R3 Team

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by caloso View Post
Currently they only make CF road, track, and TT bikes and thus they appeal to racers and wannabe racers.
I may or may not qualify for that group (wannabe racers), but I bought my R3 because I'd decided that I wanted a CF road bike as my primary (only, for the time being) bike and didn't mind dropping some bucks to get something that I knew would stave off upgrade-itis and set me up for years to come. When I got on the Cervelo, it just felt right to me in a way that the Cannondales I had been test riding didn't. I'm very new (Fred alert), but I really just thought it was the best bike for me at this time. I don't know what the broader demographics of purchasers look like, but I don't think this is particularly unique.
Brandonub is offline  
Old 11-28-12, 04:19 PM
  #22  
bigbadwullf
Senior Member
 
bigbadwullf's Avatar
 
Join Date: Apr 2011
Location: West, Tn.
Posts: 1,761
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
My comment about warranty still holds. I don't know their warranty but I know some of these kinds of bikes only have a 3 year warranty and people that buy them THINK they are lifetime. Better to confront that issue upfront with a customer.
bigbadwullf is offline  
Old 11-28-12, 07:09 PM
  #23  
bermanfb28
Senior Member
Thread Starter
 
Join Date: Jun 2011
Location: Keene NH
Posts: 196

Bikes: Tarmac/Sram Red/Zipps

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Thank you everyone this is exactly what I was looking for. As far as the demographic and local market I got the covered just looking at thoughts on the brand but the responses where perfect Thanks again
bermanfb28 is offline  
Old 11-28-12, 07:18 PM
  #24  
Bob Dopolina 
Mr. Dopolina
 
Bob Dopolina's Avatar
 
Join Date: May 2007
Location: Taiwan
Posts: 10,116

Bikes: KUUPAS, Simpson VR

Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 86 Post(s)
Liked 0 Times in 0 Posts
Based on your eBay store Cervelo seems like a decent fit.

As others have mentioned, as a business owner, checking out their back end would be the place to start.
__________________
BDop Cycling Company Ltd.: bdopcycling.com, facebook

BDop DEALERS Site: dealers-bdopcycling.com
Bob Dopolina is offline  
Old 11-28-12, 07:52 PM
  #25  
gazelle5333
Senior Member
 
Join Date: Jul 2008
Location: Kissimmee, FL
Posts: 514
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Don't know if it's been mentioned but Cervelo is dedicated to the road...they started as a road bike/TT company and have stayed there. They put all their effort into making the lightest, fastest bikes possible for the road and it shows.
gazelle5333 is offline  

Thread Tools
Search this Thread

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

Copyright © 2018 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.