Where is the 3rd party platform? I just see a link to Performance’s website.

they, and many others, sell on amazon and ebay.
sorry, it's true...

i won't feed leads to militants.

If you can’t provide links (“feed leads to militants”?) it kind of seems like you’re just making that up about Performance Bike. Shimano does in fact prohibit legitimate dealers from selling on 3rd parties.

Yes Performance bike is likely an authorized Shimano Retailer and they are online only now however going to ebay you get this:
Selling online from your own website is much different from 3rd parties like ebay and amazon... There are plenty of legitimate online stores that are authorized to sell Shimano and you would do much better purchasing through them then going 3rd party heck some of them don't even have physical brick and mortar locations so you are avoiding the "evil bike shop" and purely buying from an only online seller and it could be possible that this seller is quite wealthy as well so you don't give money to a "poor"

I am a Shimano dealer and as part of being a Shimano dealer I had to sign documents saying I would not sell on third party websites in fact I did that with a lot of dealer agreements. So just because you see products labeled as Shimano on third party websites does NOT make them legitimate products and does not make the sellers of those products legitimate dealers and if they did sign that agreement they would be in VIOLATION of that agreement and Shimano would not send them product and probably would note it to other vendors as well.

Sorry to burst your bubble with the facts.

I can show you our biggest local bike shop (8 locations statewide) that has 846 Shimano items on their eBay store, as well as another local shop with hundreds I=of Shimano items on ebay, I guarantee you they are authorized Shimano dealers

Then they are in violation of their dealer agreement. Simple as that every shop I have worked at that has sold Shimano signed that dealer agreement and from what I recall it hasn't really changed much.

Either they have a different agreement because they're not you or big enough or Shimano doesn't care as they're moving product

Or for some reason Shimano didn't notice. I doubt there is a different agreement I did work for a shop that had multiple locations and from what I understood the language about no third party sales was the same.

your naivety is feeding your obsession.
they use a different name on ebay, as do many shops.
get over it already.

This would be correct^^^

I've run across numerous bike shops selling Shimano Components on ebay.

When it's a choice of making money or violating some so-called agreement, I guarantee shops are selling where they can when they can.

Not doing so is like shooting yourself in the foot and closing the door on thousands of potential customers.

Recently was looking at Specialized Diverge...Called on a bike shop and they indicated because of their agreement with Specialized they couldn't ship it to my house. Called another bike shop and they were more than willing to ship it. It's not like Specialized would know if they shipped it to a customer or sold it in the store.

Why would a successful business do something like that. "We have brand recognition but we have chosen to use a name nobody knows to sell products we aren't allowed to sell on these platforms"

Sounds like a bad excuse to me. However you claim to have this proof but don't want to share it so I am just going to assume it isn't there. I know the dealer agreement having signed it I know from talking with my Shimano reps as well they will back up that Shimano does not allow third party sales. You have the claim that Performance Bike, a business that has been around since 1981 has decided to forgo their well known name for something different to sell on ebay becuase...??? When AMain bought them out they didn't get rid of the name why because it has a lot of brand recognition it would be silly to change that.

Remember when iHOP tried to change to iHOB and it didn't work out so well for them...people recognize brand names hence why some people call disposable tissues Kleenex or a copy, a Xerox it would be pretty silly of a company to change their name to sell somewhere unless they are selling in another country that has an established business by the same name but that is not the case here. If I were Performance Bicycle I would use and capitalize on that name and recognition heavily because that is about all I have these days since all of my retail locations have closed.

I would suggest you shop more on ebay. It's happening more than you think and more than Shimano knows.

All good, I can get my stuff through legit sellers and the few times I use ebay is generally for old records or vintage bike parts and back in the day like 20 years ago: Magic the Gathering cards.

Also not all of those sellers are selling legit Shimano product I know you want that to be so because if it wasn't it ruins the whole argument but plenty of people selling fakes and knockoffs and stuff. It is not uncommon it is not some hidden thing it is just the facts of businesses like that.

I never held that there are authorized Shmano sellers on EBay - i have no opinion on that. I'm almost exclusively Sram user mostly for design and ergonomic reasons, so I haven't shopped for new Shinano stuff on Ebay.

I was just saying that there are indeed real bike shops selling on Ebay. Rreal online bike shops. I've used many of them.

But to address what you might be thinking is a general comment on authorized sellers of certain products on eBay by using the Shimano example, there are indeed Sram Authorized sellers on Ebay. I've used them many times. At least they use a logo indicating as such.

Of course they use a logo it makes them look legit but generally most of these companies do not permit 3rd party sales. I cannot remember my SRAM agreement as well but typically it is similar.

Yes there might be some online bike shops selling through 3rd parties but if they are selling products not allowed then they are violating dealer agreements and making it harder for legit shops to do online sales.

It' not "might be"; there definitely are legitimate online bike shops selling through EBay.

And, as far as the one example I gave - Sram authorized sellers - are you saying that they're lying? I don't think so. I won't argue about it though. I'm a happy and successful ebay purchaser for about 20 years, and have no reason to doubt the honesty of the folks I do business with on that platform. I also use local bike shops for stuff I know that they actually carry, but since it's so often a waste of time shopping locally, I use online bike shops (yes, real bike shops that sell online) and ebay when necessary especially for used parts. I avoid Amazon as much as I possibly can and never use them for bike stuff.

Legit and selling illegitimately are kind of at odds but glad you are happy.

I am saying there is a possibility of lying or selling fakes and knockoffs it is not uncommon at all on these third party platforms. There could also be some legit goods being sold, that is not an impossibility or unrealistic in any sense I have bought legitimate items on ebay in the past as well but I was not buying new parts and mainly again it was records and other things. If I am buying new I can just go to the website and buy through them and cut out ebay and better for everyone.

Yup. They are doing exactly that. It's not like there is anyone out there policing them. If a bike shop opens an eBay account under a different name who would know?

I am an authorized SRAM retailer because I have its logo.